Dec 04, 2024

Question of the Day: What percentage of Gen Z want to be influencers?

It may seem glamorous, but it's a lot of work. Find out how many Zoomers want to get into content creation. 

 

Answer: 57%

 

 

Questions:

  • Would you want to be an influencer? Why or why not?
  • Why do you think that percentage is so high?
  • What do you think are the challenges of being an influencer?
  • Think about the skills an influencer needs. Which skills do you already have? Which skills would you need to develop?

 

Click here for the ready-to-go slides for this Question of the Day that you can use in your classroom.

 

Behind the Numbers (CNBC):

"More than half of young people want to be influencers — 57%, to be exact.

That’s according to a 2023 Morning Consult survey of 1,000 Gen Zers. And they’re not alone. Nearly half, 41% of adults overall would choose the career as well, according to a similar Morning Consult survey of 2,204 U.S. adults.

Their reasons vary. Some “are very excited about the idea of celebrity, fame and money,” says Victoria Bachan, president of talent at influencer agency Whalar. Some “are just genuinely looking for a place to connect and find community,” and there are those who simply love to create using the tools of social media, she says."

 

About the Author

Kathryn Dawson

Kathryn (she/her) is excited to join the NGPF team after 9 years of experience in education as a mentor, tutor, and special education teacher. She is a graduate of Cornell University with a degree in policy analysis and management and has a master's degree in education from Brooklyn College. Kathryn is looking forward to bringing her passion for accessibility and educational justice into curriculum design at NGPF. During her free time, Kathryn loves embarking on cooking projects, walking around her Seattle neighborhood with her dog, or lounging in a hammock with a book.

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