There's no doubt that the increasingly influential voices of social media content creators are playing more and more of a role in the modern consumer landscape. Influencers are shaping consumer perceptions of brands and might even be affecting business performance. Tune into this week's episode of FinCap Friday to explore how social media influencers can reshape consumer views and business trends:

Click here to access the Kahoot quiz and discussion prompt. If you're short on time, try our simplified No Tech version containing embedded questions right in the slide deck. If you prefer embedding the quiz questions right into the video, check out this Edpuzzle video.

About the Author

Yanely Espinal

Born and raised by Dominican, immigrant parents in Brooklyn, Yanely is a proud product of NYC public schools. She graduated from Fiorello H. LaGuardia High School in 2007 before going on to receive her bachelor's degree at Brown University in 2011. As a Teach For America corps member, Yanely taught third and fourth grade in Canarsie, Brooklyn. She received her master's degree from Relay Graduate School of Education in 2013. She spends her spare time making YouTube videos about personal finance on her channel, MissBeHelpful. Yanely also loves to dance, sew, paint, listen to podcasts, and babysit her 10 nieces and nephews!

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