Here are the deets on the Marketing and Community Engagement Lead position:

Organization Background  

Next Gen Personal Finance (NGPF), a well-funded, non-profit start-up based in Palo Alto, California, has a mission to improve personal finance education for high school and college students through engaging blended curriculum and effective teacher professional development.  Founded in June 2014, NGPF’s work has been featured in the NY Times and Wall Street Journal, and personal finance teachers love our innovative approach to personal finance education (See Testimonials). We are looking for a passionate and energetic professional to join our small team.  

Job Description

To be successful, NGPF needs a versatile team member to develop and execute a marketing plan to move us beyond the early adopters to reach the broader personal finance educator community. Our curriculum and professional development offerings have been extremely well received by the educator community, as demonstrated by the tremendous growth in our web traffic. We know that we can grow even faster, though, and need your help to identify strategies to get us to our goal of reaching one million students. You should also expect to play a leading role in meeting the needs of our current educator customers. Oh…and we are a start-up, so expect that you will get an opportunity to pick-up new skills along the way too.  

Responsibilities

• Manage all of NGPF’s trade-show activities from developing workshop proposals to follow-up with conference organizers to managing on-site operations at these conferences
• Lead personal finance workshops for educators and students
• Analyze current marketing efforts and develop strategies to increase audiences for our product offerings (podcasts, webinars, surveys, newsletters, Q&A forum)
• Manage NGPF customer engagement activities including:
  • Answering educator questions in timely fashion
  • Building FAQs and user guides to support teachers
  • Develop ongoing relationships with existing teachers
• Lead NGPF’s social media activities
• Identify partnership opportunities to expand distribution of NGPF’s offerings
• Work with IT consultant to handle website maintenance and updates
• Manage intern activities
• Review and provide input on NGPF curriculum, including lessons and activities
• Collaborate with team members on organizational planning and direction

Qualifications

• 1-3 years experience in similar role
• Bachelor’s degree from top university
• Experience in building a data-driven approach to marketing and communications
• Travel required (15-20 travel days for the year concentrated in June-November period)
• Proven ability to work successfully and autonomously in start-up environment with minimal supervision
• Keen interest and curiosity about personal finance education
• Versatile skill set and ability to get up to speed quickly on areas that are novel to you
• Flexibility to take on additional tasks outside the job description that advance the work of NGPF
• Previous teaching experience a plus

Apply

Send along your resume with cover letter to Tim Ranzetta at [email protected]. In the cover letter, please provide ONE idea of how NGPF could increase the number of teachers using our curriculum.  

Next Gen Personal Finance provides a competitive salary and benefits package (including performance bonus) and is an Equal Opportunity Employer.

About the Author

Tim Ranzetta

Tim's saving habits started at seven when a neighbor with a broken hip gave him a dog walking job. Her recovery, which took almost a year, resulted in Tim getting to know the bank tellers quite well (and accumulating a savings account balance of over $300!). His recent entrepreneurial adventures have included driving a shredding truck, analyzing executive compensation packages for Fortune 500 companies and helping families make better college financing decisions. After volunteering in 2010 to create and teach a personal finance program at Eastside College Prep in East Palo Alto, Tim saw firsthand the impact of an engaging and activity-based curriculum, which inspired him to start a new non-profit, Next Gen Personal Finance.

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